Bit-O-Magic Horse Bit Cleaner and Sweetener is Cheval's Ultimate Bit Cleaner and Sweetener. Cleans bits to a sparkling shine - and horses love the sweet taste it leaves behind. Top competitors agree that with BIT-O-MAGIC their horses have softer mouths, salivate more, and accept the bit more readily. Ingredients are safe and delicious. The convenient l6 fl. oz. size provides dozens of cleanings and the 32 oz. refill often lasts up to a year.